Anyone who has ever had a glass of Coca-Cola in their hand, for example on the beach during the summer holidays, knows this unique, refreshing taste that CoCa-Cola brings with it. But it is also well known that CoCa-Cola is not exactly the healthiest drink in the world, but apart from that, what exactly makes CoCa-Cola what it is? What does Cola do differently than fellows campaigner like Fanta or Pepsi?
Why is Coke so delicious?
These and some other facts about Coca-Cola that you did not know before await you here!
Cola tastes so good because the taste has been developed for years, contains caffeine and lots of concentrated sugar, provides us with energy, has been consumed by us from childhood, so we’re used to it, and because of the many different additives inherent in cola to create a unique taste.
Excessive testing, a century old tradition as a reason for taste
The first reason why Coco-Cola tastes so absurdly good is because the drink has been tested and developed for several years. The taste has already been critically reviewed by over thousands of experts, is critically examined in laboratories and extensively researched. And that’s no wonder: Cola has a total market share of 17% in the beverage brance, which you certainly don’t want to give up that easily! In addition, as you probably already know, Coco-Cola has a unique taste that you may only know from similar drinks like Pepsi. The predominant aromas in cola, apart from sugar, are vanilla and cinnamon with traces of citrus fruits and spices and thus ensure a varied pleasure for the palate.
In addition, CoCa-Cola drinks have already been launched in hundreds of different editions, the one you know is just one of many, and probably not the same type of Cola that you know from your childhood. Funnily enough, Coco-Cola was even used as medicine in the past, when all the side effects of excessive cola consumption were not yet known. At that time, cola was mainly prescribed to workers who complained of depression, fatigue or headaches; And that already around 1900!
Coca-Cola aka. Cocaine? – A brief overlook of how cola was made
If you happen to know very, very old people, the next fact should be of great interest to you: Because a long time ago, cola not only contained some artificial flavors, but also up to 250 milligrams of cocaine in every 1 liter bottle of cola! However, you don’t have to worry that you accidentally ingested cocaine with your last bottle of cola. As early as 1912 there was already a reformation that banned cocaine in cola. Since then, cocaine has mainly been replaced by the substance caffeine, which is very common today. But one thing has not changed: Have you ever noticed the similarity between “Koks” and “Cola” ?. That was no coincidence, because the name Coca-Cola was actually inspired by it. Cocaine.
Caffeine in cola and what’s addicting to it
So one of the reasons why cola tastes so good is because of the caffeine mentioned earlier. Caffeine has a satisfying effect on the nervous system: it releases the stress hormones cortisol and adrenaline, which have a stimulating and satisfying effect on you. However, caffeine in and of itself is not the reason why cola has an addicting effect on many people these days. Regular consumption of caffeine leads to a certain tolerance. That means: If you drink 8 cups of cola every day, you may feel very excited in the first few days, but the effects will wear off after about 2-3 weeks. So it may not last in the long term, but the early effects of caffeine are an effect that your brain remembers.
Concentrated sugar in cola and its consequences.
Of course, the sugar in cola doesn’t play an unimportant role either. The desire for sugar is already anchored in us when we were still drinking breast milk. So it’s no real wonder that Coke, which is high in sugar, has such an effect on us. Over the years of production, CoCa-Cola’s company has also mastered like no other at concentrating sugar in the drink so that it is addicting. The white sugar in cola is over-concentrated and is produced artificially, so it no longer has any real natural origin.
Cola as a substitute for alcohol
If you’ve ever been to a party and enjoyed a cocktail or two, you may have noticed that cola is also a very popular cocktail mix among very much people. So we if we drink cola with alcohol our brain creates a connection between cola and alcohol. So we think subconsciously, that cola has a similar effect to alcohol, which is already very addictive in itself. It can therefore from a purely psychological point of view that has a similar effect to the consumption of cola as a normal glass of beer.
Cola is unejoyable under certain conditions
Who would have thought it, of course, the tongue also plays a significant role in the taste of cola: Different areas of the tongue are triggered by the sweet taste and leave us with the feeling of wanting even more. In general, it is interesting how much influence the taste receptors of the tongue can have on our consumer behavior. In some scientific tests, the sense of taste of propandene was blocked by certain chemical processes. The propandants were then presented with a glass of Coca-Cola, which the testers put away after just one sip. They preferred a cool glass of water instead. Looks like the brain needs confirmation from time to time whether drinks, in this case cola, really match our expectations.
Cola, a donor of energy
The short-term replenishment of energy from the sugar and caffeine in Cola is another reason why so many people enjoy the drink. Cola can be just as satisfying in everyday life or after work as a glass of beer, as it has similar properties: short-term dopamine release in the brain (happiness hormones) and build-up of energy reserves in the body.
Drinking cola, a desire to survive
The way in which Cola is served is also very important for the taste: Because what could be worse than a CoCa-Cola that has already been warmed up? Everyone prefers a cold carbonated cola, which we associate with cold, refreshing waves of water, and not with a bloated, lukewarm bucket of water. However, this is not only your imagination: Because when served warm, the different flavors that make up the unique taste of cola have a different temperature and thus trigger a feeling of disgust in us.
It is completely different if you follow the optimal recipe for CoCa-Cola, which is also one of the reasons, if not the main reason, for the massive success of Cola. It’s a perfect mix of sour and sweet additives. This also plays a role in your brain: the brain has difficulty determining what exactly is in cola with all the different substances and asks to try again to rule out possible risks. This is one of the reasons why cola is addicting . Your brain tells you to drink more because you haven’t yet been able to determine what exactly is in it. Could it be toxic? Sounds stupid, but knowing what to drink can be important information to ensure your continued survival
In addition, there are a number of psychological reasons:
Society, as a reason for enjoying cola
First of all, people have been drinking cola for over 100 years. Cola has become so common that it is a matter of course to drink it.
Everyone has known CoCa-Cola since childhood. Do you think it doesn’t matter? Thought wrong! Because what you do in your childhood, or what you drink in this case, has a great influence on the further influence on your further life. If everyone tells you that cola tastes good and refreshing, then you will believe it and tell others. A mouth-to-mouth propanga of the finest quality, if you want to put it that way.
Drinking Cola, the expection:
The expectation of cola is also a psychological reason: As soon as we open the can with the ice-cold cola drink and hear the carbon dioxide bubbling, a kind of anticipation rises in us that make the cola taste even better than it already is. It’s something you know and love, and that makes it very special to us.
We enjoy cola, because we were programmed to do so.
Marketing on the part of Coca-Cola is also not a completely insignificant factor: Because the company spends over 3.5 billion euros a year to better market its product. Mentioning the advertising: It shows people enjoying an refreshing, cool taste, which is anchored in our subconscious through constant repetition: We remember: Cola = refreshing, Cola = good. That sounds stupid I know, but that’s how simple we actually work.
Drinking cola when you’re thirsty: A stupid, brilliant effect on us
Drinking cola to quench thirst can also have a very satisfying effect, which cola can quite fulfill. Your body simply says thank you, I needed that! Your brain rewards you for supplying the body with the nutrients it needs with dopamine, one of the reasons we are driven to keep going with out lifes.
The end of the line
However, cola is not the only drink that can have those refreshing effects:
Even simple water is enough to achieve this.
If you are interested, read one of my other blog posts in which I discuss why water has such a refreshing effect on us, there are some surprising facts waiting for you!